No, not the vegetable variety - the proverbial on-the-end-of-a-stick variety.
EB Games have recently released a loyalty card. The idea is that as you buy games/place pre-orders/trade games etc, you earn points (which EB refer to as the aforementioned 'carrots'). Sounds pretty much like every other loyalty card out there but here's the hook - you start at level 1 membership and as you earn enough points you get upgraded to level 2 and so forth (up to level 4).
They have fiendishly tapped into the video gamer's psyche of the desire to level up and get access to better perks like with many RPGs. Extremely cunning and clever in my opinion, just a shame that I'm becoming less and less interested by the games themselves as the years roll on. I'm still a bit iffy about buying Diablo III, but that's for another blog post.